Jameela - Wedding Photographer

Jameela is a concept client who's a wedding photographer that focuses on shooting couples in natural interiors and backgrounds. Her approach to photography is to make couples feel loved, safe, and guided throughout her entire process. She has an eye for photography and a heart for love being a hopeless romantic, this combines her passion to capture the beauty, essence and love of a couple. 

The Concept

Where elegance meets the down-to-earth vibe through color and tunes. Her goal is to make couples feel connected to the earth which is why we chose a natural earth like color palette that makes you feel grounded, centered, and calm. 

Color Story

Indigo - Intuitive Interior Designer

Indigo is a concept client who's an interior designer for modern and boho aesthetics. She loves designing homes that people actually want to return after a long day out. Her goal is to help people have a home that they are proud to show off and that make them never want to leave because it's just that beautiful and peaceful. 

The Concept

A specialized interior design studio with a focus on bringing Boho Vibes to every home. Amethyst Interior is warm, luxe, and very boho itself down to the colors chosen and the dramatic choice of fonts. 

Color Story

Kenya - Career Strategist

A  Career Strategist who has an intuitive approach to helping people find careers that make life & work more enjoyable. She's a Howard Alumna based in the DMV area. Kenya's idea was to bring joy into the lives of those she works with through helping them search for careers that would actually fulfill them rather just filling up their pockets. 

The Concept

Career firm with a modern firm where people are the focus and joy is the goal. This is highlighted through the modern font choice and colors chosen that represent trust, communication, joy, tranquility, and peace. 

The Project

COLOR PALETTE 
VISUAL BRAND IDENTITY 
WEB DESIGN
TYPOGRAPHY 

Jessaca - Mindset Coach

Jessaca is a mindset coach based in the L.A. area. She specializes in helping new and aspiring entrepreneurs develop a new level mindset while helping them turn their ideas into reality. She coaches women through her program giving them the confidence they need to start the business of their dreams. 

The Concept

When working with Jessaca we identified her ideal client, created a unique brand strategy for her to follow and also choose colors that were complementary through her goal of making people feel independent, magical, wise and creative. 

Project Details

COLOR PALETTE 
VISUAL BRAND IDENTITY 
WEB DESIGN
TYPOGRAPHY 
WEB COPY

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